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SDÜ Education Information System Course Content
Programme
Institute of Social Science
Course Information
Course Unit Code
Course Unit Title
Credit Theoretic
Credit Pratic
Credit Lab/A
Credit Total
Credit Ects
Semester
02TIS5127
Branding and Image Creating in Tourism
3.00
0.00
0.00
3.00
6.00
1
Course Information
Language of Instruction
Turkish
Type of Course Unit
Elective
Course Coordinator
Associate Professor Dr. Şirvan ŞENDEMİR
Course Instructors
3-Şirvan ŞENDEMİR
Course Assistants
 
Course Aims
The purpose of the course is to develop a clear understanding about the concepts of brand and image in tourism and examples.
Course Goals
Learning of the brand and image in tourism
Learning Outcomes of The Course Unit
Will be able to explain brand and brand in tourism terms
Explain the relationship between the brand image and the integrations
Identify the negative effects on brand image
Could report the information they learn about branding
Course Contents
The Term Brand, The creating factors of a brand, The relations of product and brand, The effect of integrations on brand creating, The factors that negative effecting the brand image
Prerequisities and Co-requisities Courses
 
Recommended Optional Programme Components
 
Mode Of Delivery
 
Level of Course Unit
 
Assessment Methods and Criteria
ECTS / Table Of Workload (Number of ECTS credits allocated)
Studies During Halfterm
Number
Co-Efficient
Activity
Number
Duration
Total
Visa
1
40
Course Duration (Excluding Exam Week)
14
3
42
Quiz
0
0
Time Of Studying Out Of Class
14
3
42
Homework
1
30
Homeworks
1
15
15
Attendance
0
0
Presentation
1
15
15
Application
0
0
Project
0
0
0
Lab
0
0
Lab Study
0
0
0
Project
0
0
Field Study
0
0
0
Workshop
0
0
Visas
1
30
30
Seminary
1
30
Finals
1
40
40
Field study
0
0
Workload Hour (30)
30
TOTAL
100
Total Work Charge / Hour
 
The ratio of the term to success
40
Course's ECTS Credit
 
The ratio of final to success
60
 
TOTAL
100
 
Recommended or Required Reading
Textbook
Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
Additional Resources
Journal papers related to course
Material Sharing
Documents
 
Assignments
 
Exams
 
Additional Material
 
Planned Learning Activities and Teaching Methods
Lectures, Practical Courses, Presentation, Seminar, Project, Laboratory Applications (if necessary)
Work Placements
As with any other educational component, credits for work placements are only awarded when the learning outcomes have been achieved and assessed. If a work placement is part of organised mobility (such as Farabi and Erasmus), the Learning Agreement for the placement should indicate the number of credits to be awarded if the expected learning outcomes are achieved.
Program Learning Outcomes
No
Course's Contribution to Program
Contribution
Course Content