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SDÜ Education Information System Course Content
Programme
Institute of Social Science
Course Information
Course Unit Code
Course Unit Title
Credit Theoretic
Credit Pratic
Credit Lab/A
Credit Total
Credit Ects
Semester
02TIS5134
Marketing Research in Tourism
3.00
0.00
0.00
3.00
6.00
1
Course Information
Language of Instruction
Turkish
Type of Course Unit
Elective
Course Coordinator
Assistant Professor Dr. Didar BÜYÜKER İŞLER
Course Instructors
2-Didar Büyüker İşler
Course Assistants
 
Course Aims
This course aims to provide students with 4 year-round Tourism Administration of a single or a few of the topics covered in the courses of the department or to conduct research on a different new issues and bring together in the documents and information to a particular discipline through the literature, theoretical and experimental information obtained from a It is organized into thesis and others in a format that offers the ability to gain the advantage
Course Goals
One worth exploring and unravel the problem / situation / event can be determined; systematic approach to the whole point of the event, and to limit
Learning Outcomes of The Course Unit
A topic, research and learning skills to win the literature
In experimental studies; Setting up the system, getting results and results tables, graphs and so on the ability to assess ways to win
Being able to tell a presentation and preparation of studies and gain the ability to transfer to others.
Course Contents
Determining the working area for marketing research in tourism, literature relating to the study area, identifying research problems of / subject, screening resources for research problem, the assumptions of the study, the determination of the concept and definition, the kind of research and methods of preparing the data collection and the identification of data collection data analysis findings of results Preparing a report of the research reviewed
Prerequisities and Co-requisities Courses
 
Recommended Optional Programme Components
 
Mode Of Delivery
 
Level of Course Unit
 
Assessment Methods and Criteria
ECTS / Table Of Workload (Number of ECTS credits allocated)
Studies During Halfterm
Number
Co-Efficient
Activity
Number
Duration
Total
Visa
1
30
Course Duration (Excluding Exam Week)
14
3
42
Quiz
0
0
Time Of Studying Out Of Class
10
2
20
Homework
1
20
Homeworks
1
20
20
Attendance
0
0
Presentation
0
0
0
Application
0
0
Project
1
30
30
Lab
0
0
Lab Study
0
0
0
Project
1
50
Field Study
0
0
0
Workshop
0
0
Visas
1
25
25
Seminary
0
0
Finals
1
30
30
Field study
0
0
Workload Hour (30)
30
TOTAL
100
Total Work Charge / Hour
 
The ratio of the term to success
40
Course's ECTS Credit
 
The ratio of final to success
60
 
TOTAL
100
 
Recommended or Required Reading
Textbook
Each student for the tourism sector that has set in the study area, journal, books and articles
Additional Resources
Dolnicar, Sara, and Amata Ring. "Tourism marketing research: Past, present and future." Annals of Tourism Research 47 (2014): 31-47.
Material Sharing
Documents
Xin, Shuang, John Tribe, and Donna Chambers. "Conceptual research in tourism." Annals of Tourism Research 41 (2013): 66-88.
Assignments
Consumer Research in tourism
Employee Management Research in Tourism
Strategic Managment Research in tourism
social responsibility research in tourism
Exams
 
Additional Material
 
Planned Learning Activities and Teaching Methods
Lectures, Practical Courses, Presentation, Seminar, Project, Laboratory Applications (if necessary)
Work Placements
As with any other educational component, credits for work placements are only awarded when the learning outcomes have been achieved and assessed. If a work placement is part of organised mobility (such as Farabi and Erasmus), the Learning Agreement for the placement should indicate the number of credits to be awarded if the expected learning outcomes are achieved.
Program Learning Outcomes
No
Course's Contribution to Program
Contribution
Course Content