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SDÜ Education Information System Course Content
Programme
Institute of Social Science
Course Information
Course Unit Code
Course Unit Title
Credit Theoretic
Credit Pratic
Credit Lab/A
Credit Total
Credit Ects
Semester
02TIS5126
Revenue Management in Tourism Businesses
3.00
0.00
0.00
3.00
6.00
1
Course Information
Language of Instruction
Turkish
Type of Course Unit
Elective
Course Coordinator
Associate Professor Dr. Mahmut DEMİR
Course Instructors
2-Mahmut DEMİR
Course Assistants
 
Course Aims
The aim of the course is to introduce students to studies of Revenue Management and its applications by using examples.
Course Goals
Learning the concept and practices of Revenue Management
Learning Outcomes of The Course Unit
The skill of applying the knowledge of mathematics to Revenue Management
The skill of designing, analysing and improvement of a model
The skill of doing interdisciplinary projects
The skill of problem solving by related methods of Revenue Management, self learning skills,
The skill of learning through lifetime, the skill of recent topics, skill of adopting changing conditions .
Course Contents
Revenue Management, The Roots of Revenue Management, The Five Elements of Revenue Management, Conventional Approaches in Revenue Management, The Multi-dimensional structure of Demand, Single-Sourced Capacity Control, Network Capacity Control, Overbooking, Customer Segmentation, Clustering the Customers, Dynamic Pricing, Customer Behavior and Market Response-Based Models, The Economics of Revenue Management, Industry Profiles and Applications.
Prerequisities and Co-requisities Courses
 
Recommended Optional Programme Components
 
Mode Of Delivery
 
Level of Course Unit
 
Assessment Methods and Criteria
ECTS / Table Of Workload (Number of ECTS credits allocated)
Studies During Halfterm
Number
Co-Efficient
Activity
Number
Duration
Total
Visa
1
40
Course Duration (Excluding Exam Week)
14
3
42
Quiz
0
0
Time Of Studying Out Of Class
14
3
42
Homework
1
30
Homeworks
1
15
15
Attendance
0
0
Presentation
1
15
15
Application
0
0
Project
0
0
0
Lab
0
0
Lab Study
0
0
0
Project
0
0
Field Study
0
0
0
Workshop
0
0
Visas
1
30
30
Seminary
1
30
Finals
1
40
40
Field study
0
0
Workload Hour (30)
30
TOTAL
100
Total Work Charge / Hour
 
The ratio of the term to success
40
Course's ECTS Credit
 
The ratio of final to success
60
 
TOTAL
100
 
Recommended or Required Reading
Textbook
Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
Additional Resources
Journal papers related to course
Material Sharing
Documents
 
Assignments
 
Exams
 
Additional Material
 
Planned Learning Activities and Teaching Methods
Lectures, Practical Courses, Presentation, Seminar, Project, Laboratory Applications (if necessary)
Work Placements
As with any other educational component, credits for work placements are only awarded when the learning outcomes have been achieved and assessed. If a work placement is part of organised mobility (such as Farabi and Erasmus), the Learning Agreement for the placement should indicate the number of credits to be awarded if the expected learning outcomes are achieved.
Program Learning Outcomes
No
Course's Contribution to Program
Contribution
Course Content