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Course Information
Course Unit Title : Aquaculture Marketing
Course Unit Code : 01SAI5164
Type of Course Unit : Optional
Level of Course Unit : Second Cycle
Year of Study : Preb
Semester : 255.Semester
Number of ECTS Credits Allocated : 6,00
Name of Lecturer(s) : ---
Course Assistants :
Learning Outcomes of The Course Unit : 1) Theory of aquculture marketing
2) Characteristics of fishery products and market competition of wild and farmed products
3) Consumption of seafood and aquaculture products
Mode of Delivery : Face-To-Face
Prerequisities and Co-requisities Courses : Unavailable
Recommended Optional Programme Components : Unavailable
Course Contents : Combining marketing consepts, global supply of aquaculture markets from worldwide and international trade volumes and partners.
Languages of Instruction : Turkish-English
Course Goals : Incresement of knowledge in fisheries,aquaculture marketing and economy
Course Aims : Incresement of knowledge in fisheries,aquaculture marketing and economy
WorkPlacement  
Recommended or Required Reading
Textbook : Engle, C.R. and Quagraine, K. 2006. Aquaculture Marketing. Blackwell Publishing. 271 p.
Additional Resources : Engle, C.R. and Quagraine, K. 2006. Aquaculture Marketing. Blackwell Publishing. 271 p.
Material Sharing
Documents :
Assignments :
Exams :
Additional Material :
Planned Learning Activities and Teaching Methods
Lectures, Practical Courses, Presentation, Seminar, Project, Laboratory Applications (if necessary)
ECTS / Table Of Workload (Number of ECTS credits allocated)
Student workload surveys utilized to determine ECTS credits.
Activity :
Number Duration Total  
Course Duration (Excluding Exam Week) :
14 2 28  
Time Of Studying Out Of Class :
14 2 28  
Homeworks :
1 15 15  
Presentation :
0 0 0  
Project :
0 0 0  
Lab Study :
0 0 0  
Field Study :
0 0 0  
Visas :
1 25 25  
Finals :
1 30 30  
Workload Hour (30) :
30  
Total Work Charge / Hour :
0  
Course's ECTS Credit :
0      
Assessment Methods and Criteria
Studies During Halfterm :
Number Co-Effient
Visa :
1 70
Quiz :
0 0
Homework :
1 30
Attendance :
0 0
Application :
0 0
Lab :
0 0
Project :
0 0
Workshop :
0 0
Seminary :
0 0
Field study :
0 0
   
TOTAL :
100
The ratio of the term to success :
50
The ratio of final to success :
50
TOTAL :
100
Weekly Detailed Course Content
Week Topics  
1 Seafood and Aquaculture Markets
 
2 Demand and Supply, Basic Economic Premises
 
3 Aquaculture Marketing Concepts
 
4 Aquaculture Growers and Their Marketing Choices
 
5 Seafood and Aquaculture Product Processing
 
6 Participation and Leadership in Marketing Channels
 
7 Marketing by Farmer Groups
 
8 Wholesaler Marketing
 
9 Market Trends
 
10 The International Market for Seafood and Aquaculture Products
 
11 Policies and Regulations Governing Aquaculture Marketing
 
12 Planning Marketing Strategies (Identifying Target Markets)
 
13 Marketing Research Methodologies
 
14 General discussion
 
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