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Course Information
Course Unit Title : Marketing Researches in Forestry
Course Unit Code : 01ORM6133
Type of Course Unit : Optional
Level of Course Unit : Second Cycle
Year of Study : 1
Semester : 1.Semester
Number of ECTS Credits Allocated : 6,00
Name of Lecturer(s) : ---
Course Assistants :
Learning Outcomes of The Course Unit : Upon successful completion of the course, the students will be able to :
1- have general information in the marketing and forest product and marketing research,
2- recognize important of consumer preference at successfully enterprise management
3- be aware recent development about marketing mix,
4- recognize strategic marketing management and application opportunities at the enterprises
5- have general information to marketing mif of forest enterprises
6- have detailed information relating to methods
7- develop to ability that usage of strategic marketing management
8- develop to ethics normas
9- develop to life term learning ability
Mode of Delivery : Face-To-Face
Prerequisities and Co-requisities Courses : Unavailable
Recommended Optional Programme Components : Unavailable
Course Contents : Marketing decisions, data collecting methods in marketing research, data resources of national and international forest products market, sample of marketing research, analysis methods, case study aimed at various forestry products and services
Languages of Instruction : Turkish-English
Course Goals : The target of the lecture
1-to teach principles of marketing
2-to teach marketing mix at forestry
3-to teach marketin research
4-to teach field sorvey intent to marketin research
Course Aims : To learn marketing research prenciples and its apply
WorkPlacement   Not Available
Recommended or Required Reading
Textbook : 1- Lecture presentation materials (its share on web page)
2- Kurtuluş K., 1996, Pazarlama Araştırmaları, İ.Ü. İşletme Fakültesi Yayın No: 28, İstanbul
3- İlter, E. ve Ok K., 2004. Ormancılık ve Orman Endüstrisinde Pazarlama İlkeleri ve Yönetimi, Form Ofset Matbaacılık, ISBN: 975-96967-2-X, Ankara.
Additional Resources :
Material Sharing
Documents : http://ormanweb/dersler/halkan/lu_pazarlama_ars/
http://ormanweb/dersler/halkan/lu_pazarlama_ars/ders_ciktisi_1.pdf
http://ormanweb/dersler/halkan/lu_pazarlama_ars/pazarlama_arastirmalari.pdf
http://ormanweb/dersler/halkan/lisans_pazarlama/
http://ormanweb/dersler/halkan/lisans_pazarlama/pazarlama_1.pdf
http://ormanweb/dersler/halkan/lisans_pazarlama/pazarlama_2.pdf
http://ormanweb/dersler/halkan/lisans_pazarlama/pazarlama_3.pdf
http://ormanweb/dersler/halkan/lisans_pazarlama/pazarlama_4.pdf
http://ormanweb/dersler/halkan/lisans_pazarlama/pazarlama_5.pdf
http://ormanweb/dersler/halkan/lisans_pazarlama/pazarlama_6.pdf
http://ormanweb/dersler/halkan/lisans_pazarlama/pazarlama_7.pdf
http://ormanweb/dersler/halkan/lisans_pazarlama/pazarlama_8.pdf
Assignments :
Exams :
Additional Material :
Planned Learning Activities and Teaching Methods
Lectures, Practical Courses, Presentation, Seminar, Project, Laboratory Applications (if necessary)
ECTS / Table Of Workload (Number of ECTS credits allocated)
Student workload surveys utilized to determine ECTS credits.
Activity :
Number Duration Total  
Course Duration (Excluding Exam Week) :
14 3 42  
Time Of Studying Out Of Class :
14 1 14  
Homeworks :
4 20 80  
Presentation :
0 0 0  
Project :
0 0 0  
Lab Study :
0 0 0  
Field Study :
0 0 0  
Visas :
1 20 20  
Finals :
1 20 20  
Workload Hour (30) :
30  
Total Work Charge / Hour :
176  
Course's ECTS Credit :
6      
Assessment Methods and Criteria
Studies During Halfterm :
Number Co-Effient
Visa :
1 50
Quiz :
0 0
Homework :
1 50
Attendance :
0 0
Application :
0 0
Lab :
0 0
Project :
0 0
Workshop :
0 0
Seminary :
0 0
Field study :
0 0
   
TOTAL :
100
The ratio of the term to success :
40
The ratio of final to success :
60
TOTAL :
100
Weekly Detailed Course Content
Week Topics  
1 Introduction to lecture and important of marketing research management for enterprises,
  Study Materials: Lecture notes
2 Introduction and principles of forest enterprises, marketing
  Study Materials: Lecture notes
3 Introduction to marketing research
  Study Materials: Lecture notes
4 Forestry enterprises and marketing efforts
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
5 Marketing Information System
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
6 Data and Information Collection Methods and Tools
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
3-Lecture notes
7 Data and Information Collection Methods and Tools (go on)
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
3-Lecture notes
8 Data and Information Collection Methods and Tools (go on)
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
3-Lecture notes
9 Data Collection, Analysis Preparation and Analysis
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
3-Lecture notes
10 Data Collection, Analysis Preparation and Analysis (go on)
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
3-Lecture notes
11 Data Collection, Analysis Preparation and Analysis
Evaluation of inside semester efforts
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
3-Lecture notes
12 Evaluation of inside semester efforts
Case studies
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
3-Lecture notes
13 Evaluation of Isparta Forest Regional Ship in terms of marketing, marketing mix and marketing research
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
3-Lecture notes
14 General evaluations and long life learning strategies for marketing research
  Study Materials: 1- Kurtuluş K., 1996
2- İlter, E. ve Ok K., 2004.
3-Lecture notes