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Course Information
Course Unit Title : Agricultural Marketin Researchs
Course Unit Code : 01TRE5133
Type of Course Unit : Optional
Level of Course Unit : Second Cycle
Year of Study : Preb
Semester : 255.Semester
Number of ECTS Credits Allocated : 6,00
Name of Lecturer(s) : ---
Course Assistants :
Learning Outcomes of The Course Unit : 1. Learning how to generalise results obtained from limited samples through using objective method.
2. Learning data collection and analysis methods and its computer implementations.
3. Learning how to use MR in diagnosis and solutions of the problems, and research planning.
4. Learning advantages of multivariate analysis techniques both in agro-industry and socio-economic research.
5. Improving capacity building which provide with the skills and knowledge for good understanding and analysis of current and future trends required by MR companies.
Mode of Delivery : Face-To-Face
Prerequisities and Co-requisities Courses : Unavailable
Recommended Optional Programme Components : Unavailable
Course Contents : Importance of MR, research methods, data collection techniques, MR implementations in agriculture and agro-industries, and multivariate analysis techniques in MR.
Languages of Instruction : Turkish-English
Course Goals : 1) To learn how to generalise results obtained from limited samples through using objective method.
2) To learn data collection and analysis methods and its computer implementations.
3) To learn advantages of multivariate analysis techniques both in agro-industry and socio-economic research.
Course Aims : To teach the implementation areas of MR, sampling, data collection and analysis methods in MR methods theoretically and its applications in the field through case studies.
WorkPlacement   Not Available
Recommended or Required Reading
Textbook :
Additional Resources : Gilbert Churchill, ?Marketing Research: Method Foundations?, International Thomson Publishing, 2003.
? Naresh K. Malhotra, ?Marketing Research?, Pearson-Prentice Hall, 2007.
? Kemal Kurtuluş, ?Pazarlama Araştırmaları?, Literatür Yayınevi, 2006.
Material Sharing
Documents : Students are informed about the available study material and other documents indicated below, and encouraged to investigate current related issues and articles.
Assignments : Last four weeks of the semester are allocated for students? presentations. Students plan and conduct a MR to form a marketing strategy for a product selected by themselves.
Exams : 1 mid-term and final exam
Additional Material :
Planned Learning Activities and Teaching Methods
Lectures, Practical Courses, Presentation, Seminar, Project, Laboratory Applications (if necessary)
ECTS / Table Of Workload (Number of ECTS credits allocated)
Student workload surveys utilized to determine ECTS credits.
Activity :
Number Duration Total  
Course Duration (Excluding Exam Week) :
14 4 56  
Time Of Studying Out Of Class :
14 5 70  
Homeworks :
1 15 15  
Presentation :
0 0 0  
Project :
0 0 0  
Lab Study :
0 0 0  
Field Study :
0 0 0  
Visas :
1 15 15  
Finals :
1 25 25  
Workload Hour (30) :
30  
Total Work Charge / Hour :
181  
Course's ECTS Credit :
6      
Assessment Methods and Criteria
Studies During Halfterm :
Number Co-Effient
Visa :
1 50
Quiz :
0 0
Homework :
1 30
Attendance :
1 20
Application :
0 0
Lab :
0 0
Project :
0 0
Workshop :
0 0
Seminary :
0 0
Field study :
0 0
   
TOTAL :
100
The ratio of the term to success :
50
The ratio of final to success :
50
TOTAL :
100
Weekly Detailed Course Content
Week Topics  
1 Definitions, implementation areas and importance of MR.
 
2 Desicion making problems
 
3 Decision analysis and importance of research
 
4 Research models and research planning
 
5 Qualitative techniques in MR
 
6 Quantitative techniques in MR
 
7 Developing and testing of hypothesis
 
8 Sampling methods
 
9 Data collection techniques
 
10 Implementations of analysis and results assessments-I
 
11 Implementations of analysis and results assessments-II
 
12 Student?s presentations
 
13 Student?s presentations
 
14 Student?s presentations