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Course Information
Course Unit Title : Branding and Image Creating in Tourism
Course Unit Code : 02TIS5127
Type of Course Unit : Optional
Level of Course Unit : Second Cycle
Year of Study : Preb
Semester : 255.Semester
Number of ECTS Credits Allocated : 6,00
Name of Lecturer(s) : ---
Course Assistants :
Learning Outcomes of The Course Unit : Will be able to explain brand and brand in tourism terms
Explain the relationship between the brand image and the integrations
Identify the negative effects on brand image
Could report the information they learn about branding
Mode of Delivery : Face-To-Face
Prerequisities and Co-requisities Courses : Unavailable
Recommended Optional Programme Components : Unavailable
Course Contents : The Term Brand, The creating factors of a brand, The relations of product and brand, The effect of integrations on brand creating, The factors that negative effecting the brand image
Languages of Instruction : Turkish
Course Goals : Learning of the brand and image in tourism
Course Aims : The purpose of the course is to develop a clear understanding about the concepts of brand and image in tourism and examples.
WorkPlacement   Unavailable
Recommended or Required Reading
Textbook : Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
Additional Resources : Journal papers related to course
Material Sharing
Documents :
Assignments :
Exams :
Additional Material :
Planned Learning Activities and Teaching Methods
Lectures, Practical Courses, Presentation, Seminar, Project, Laboratory Applications (if necessary)
ECTS / Table Of Workload (Number of ECTS credits allocated)
Student workload surveys utilized to determine ECTS credits.
Activity :
Number Duration Total  
Course Duration (Excluding Exam Week) :
14 3 42  
Time Of Studying Out Of Class :
14 3 42  
Homeworks :
1 15 15  
Presentation :
1 15 15  
Project :
0 0 0  
Lab Study :
0 0 0  
Field Study :
0 0 0  
Visas :
1 30 30  
Finals :
1 40 40  
Workload Hour (30) :
30  
Total Work Charge / Hour :
0  
Course's ECTS Credit :
0      
Assessment Methods and Criteria
Studies During Halfterm :
Number Co-Effient
Visa :
1 40
Quiz :
0 0
Homework :
1 30
Attendance :
0 0
Application :
0 0
Lab :
0 0
Project :
0 0
Workshop :
0 0
Seminary :
1 30
Field study :
0 0
   
TOTAL :
100
The ratio of the term to success :
40
The ratio of final to success :
60
TOTAL :
100
Weekly Detailed Course Content
Week Topics  
1 Basic Concepts: Brand Awarnesss, Asociations, Identitiy, Personality, Image
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
2 Basic Concepts: Brand Awarnesss, Asociations, Identitiy, Personality, Image
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
3 The creating factors of a brand
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
4 The relations of product and brand
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
5 The factors that effecting the brand image
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
6 The effect of integrations on brand creating
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
7 Brand Managment and Integrated Communications
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
8 Corporate Communication and Brand Managment
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
9 Brand Building and Managment
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
10 Managerial Problems in Brand Managment
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
11 The samples of brand-image in hotel management
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
12 The samples of brand-image in travel management
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
13 The samples of brand-image in restaurant management
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
14 The samples of brand-image in the airline management
  Study Materials: Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
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