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Course Information
Course Unit Title : Marketing Research in Tourism
Course Unit Code : 02TIS5134
Type of Course Unit : Optional
Level of Course Unit : Second Cycle
Year of Study : Preb
Semester : 255.Semester
Number of ECTS Credits Allocated : 6,00
Name of Lecturer(s) : ---
Course Assistants :
Learning Outcomes of The Course Unit : A topic, research and learning skills to win the literature
In experimental studies; Setting up the system, getting results and results tables, graphs and so on the ability to assess ways to win
Being able to tell a presentation and preparation of studies and gain the ability to transfer to others.
Mode of Delivery : Face-To-Face
Prerequisities and Co-requisities Courses : Unavailable
Recommended Optional Programme Components : Unavailable
Course Contents : Determining the working area for marketing research in tourism, literature relating to the study area, identifying research problems of / subject, screening resources for research problem, the assumptions of the study, the determination of the concept and definition, the kind of research and methods of preparing the data collection and the identification of data collection data analysis findings of results Preparing a report of the research reviewed
Languages of Instruction : Turkish
Course Goals : One worth exploring and unravel the problem / situation / event can be determined; systematic approach to the whole point of the event, and to limit
Course Aims : This course aims to provide students with 4 year-round Tourism Administration of a single or a few of the topics covered in the courses of the department or to conduct research on a different new issues and bring together in the documents and information to a particular discipline through the literature, theoretical and experimental information obtained from a It is organized into thesis and others in a format that offers the ability to gain the advantage
WorkPlacement  
Recommended or Required Reading
Textbook : Each student for the tourism sector that has set in the study area, journal, books and articles
Additional Resources : Dolnicar, Sara, and Amata Ring. "Tourism marketing research: Past, present and future." Annals of Tourism Research 47 (2014): 31-47.
Material Sharing
Documents : Xin, Shuang, John Tribe, and Donna Chambers. "Conceptual research in tourism." Annals of Tourism Research 41 (2013): 66-88.
Assignments : Consumer Research in tourism
Employee Management Research in Tourism
Strategic Managment Research in tourism
social responsibility research in tourism
Exams :
Additional Material :
Planned Learning Activities and Teaching Methods
Lectures, Practical Courses, Presentation, Seminar, Project, Laboratory Applications (if necessary)
ECTS / Table Of Workload (Number of ECTS credits allocated)
Student workload surveys utilized to determine ECTS credits.
Activity :
Number Duration Total  
Course Duration (Excluding Exam Week) :
14 3 42  
Time Of Studying Out Of Class :
10 2 20  
Homeworks :
1 20 20  
Presentation :
0 0 0  
Project :
1 30 30  
Lab Study :
0 0 0  
Field Study :
0 0 0  
Visas :
1 25 25  
Finals :
1 30 30  
Workload Hour (30) :
30  
Total Work Charge / Hour :
0  
Course's ECTS Credit :
0      
Assessment Methods and Criteria
Studies During Halfterm :
Number Co-Effient
Visa :
1 30
Quiz :
0 0
Homework :
1 20
Attendance :
0 0
Application :
0 0
Lab :
0 0
Project :
1 50
Workshop :
0 0
Seminary :
0 0
Field study :
0 0
   
TOTAL :
100
The ratio of the term to success :
40
The ratio of final to success :
60
TOTAL :
100
Weekly Detailed Course Content
Week Topics  
1 Introduction to Marketing Research
 
2 Determining the working area for marketing research in tourism
 
3 Sources for the study of the literature and the study area
 
4 Research of problems / issues, the importance, determining the objectives and defining the assumptions
 
5 Determination of the kind of research and methods of sampling universe
 
6 Field Research
 
7 Examples of tourism research and content analysis
 
8 mid-exam
 
9 The methods used to collect the data and identification of numerical analysis methods and techniques that can be used in vehicle selection and analysis of data
 
10 The preparation of a research proposal and the framework of the research, preparation of content
 
11 Preparation and implementation of the data collection tool to collect data and data collection
 
12
Data processing and analysis of data
 
13 The receipt of the findings, interpretation of results and making the research report
 
14 Fieldwork and Applications
 
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