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Course Information
Course Unit Title : Revenue Management in Tourism Businesses
Course Unit Code : 02TIS5126
Type of Course Unit : Optional
Level of Course Unit : Second Cycle
Year of Study : Preb
Semester : 255.Semester
Number of ECTS Credits Allocated : 6,00
Name of Lecturer(s) : ---
Course Assistants :
Learning Outcomes of The Course Unit : The skill of applying the knowledge of mathematics to Revenue Management
The skill of designing, analysing and improvement of a model
The skill of doing interdisciplinary projects
The skill of problem solving by related methods of Revenue Management, self learning skills,
The skill of learning through lifetime, the skill of recent topics, skill of adopting changing conditions .
Mode of Delivery : Face-To-Face
Prerequisities and Co-requisities Courses : Unavailable
Recommended Optional Programme Components : Unavailable
Course Contents : Revenue Management, The Roots of Revenue Management, The Five Elements of Revenue Management, Conventional Approaches in Revenue Management, The Multi-dimensional structure of Demand, Single-Sourced Capacity Control, Network Capacity Control, Overbooking, Customer Segmentation, Clustering the Customers, Dynamic Pricing, Customer Behavior and Market Response-Based Models, The Economics of Revenue Management, Industry Profiles and Applications.
Languages of Instruction : Turkish-English
Course Goals : Learning the concept and practices of Revenue Management
Course Aims : The aim of the course is to introduce students to studies of Revenue Management and its applications by using examples.
WorkPlacement   Unavailable
Recommended or Required Reading
Textbook : Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
Additional Resources : Journal papers related to course
Material Sharing
Documents :
Assignments :
Exams :
Additional Material :
Planned Learning Activities and Teaching Methods
Lectures, Practical Courses, Presentation, Seminar, Project, Laboratory Applications (if necessary)
ECTS / Table Of Workload (Number of ECTS credits allocated)
Student workload surveys utilized to determine ECTS credits.
Activity :
Number Duration Total  
Course Duration (Excluding Exam Week) :
14 3 42  
Time Of Studying Out Of Class :
14 3 42  
Homeworks :
1 15 15  
Presentation :
1 15 15  
Project :
0 0 0  
Lab Study :
0 0 0  
Field Study :
0 0 0  
Visas :
1 30 30  
Finals :
1 40 40  
Workload Hour (30) :
30  
Total Work Charge / Hour :
0  
Course's ECTS Credit :
0      
Assessment Methods and Criteria
Studies During Halfterm :
Number Co-Effient
Visa :
1 40
Quiz :
0 0
Homework :
1 30
Attendance :
0 0
Application :
0 0
Lab :
0 0
Project :
0 0
Workshop :
0 0
Seminary :
1 30
Field study :
0 0
   
TOTAL :
100
The ratio of the term to success :
40
The ratio of final to success :
60
TOTAL :
100
Weekly Detailed Course Content
Week Topics  
1 Definition of Revenue Management (RM), a brief history of RM , Present and Future of RM
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
2 The Classification of RM, Conditions and Areas of Application
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
3 Quantitiy and Revenue Based RM
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
4 Pricing and Pricing Approaches
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
5 Basic Price Optimization
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
6 Basic Price Optimization-continued
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
7 Single-Sourced Capacity Control , Critical Ratio and Littlewood Rules
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
8 Network Capacity Control
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
9 Overbooking and Decision Trees
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
10 Reservation Limits
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
11 Markdown Management
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
12 Forecasting Methods
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
13 RM Applications
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
14 General Discuss and Evaluation
  Study Materials: Phillips, R. (2005). Pricing and revenue optimization. Stanford University Press.; Talluri, K. T., & Ryzin, G. J. (2006). The theory and practice of revenue management (Vol. 68). Springer.
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